New13 November, 2019
TOP 9 merchandising rules for increasing sales in a bridal boutique

We have prepared some merchandising tips for making sales better in your boutique.

We would like to share with you the rules of pre-sale preparation and visual merchandising in the field of product layout:

1. Make sure all products are in good condition, including those offered at discounted prices.

2. All products must be clean, neatly laid out in a display case or placed on a hanger.

3. The goods presented on the hangers must be pre-steamed, all minor defects should be eliminated.

4. Price tags and labels with the characteristics of the goods and labels about the shares should be on the product, not obscure the product, but be convenient for familiarization with the client.

5. Dresses are placed in accordance with the product lines and depending on which group of buyers / uses they are intended (for example, for a wedding event or graduation party).

6. The entire wedding salon must be divided into different zones: wedding dresses, evening dresses, a zone for accessories and a zone for jewelry.

7. Each zone for dresses should be divided into subgroups and present a model range for silhouettes, colors, price level.

8. A stand for accessories is absolutely necessary; accessories look most advantageous on a screw type stand.

9. The presence of mannequins in the hall (two for wedding dresses and two for evening dresses) enliven the room and serve as additional decoration for creating favorable conditions for making a decision on the purchase of conditions.